Our story
About My Ethnic Pride
A family-run specialty shop for hard-to-find heritage products — online since 2001.
Where it started
My Ethnic Pride began in 2001 with a simple observation: people are proud of where they come from, but the products that express that pride — a chrome car grille badge from the old country, a proper flagbar for the grille, a cloisonné pin of a county crest — were nearly impossible to find outside specialty shops.
The store is run by Robert Haley and operated through Haley's Computer Services. What started as a handful of Irish and British grille badges has grown into a catalog of 320+ badge designs covering nations, national crests, regions, clubs — plus flags, flagbars, mini banners, lapel pins, iron-on patches, caps, decals, belt buckles, key chains, tassels and parking signs for more than 40 nations and regions.
Two decades later we're still small on purpose: every order is handled by the people who packed it, and every customer email is answered by the owner.
What we sell
Heritage gear for every flag you fly
Every product in the store is chosen to be something you'll proudly keep for years — not disposable trinkets.
🚗 Car Grille Badges
Die-cast chrome emblems for 320+ nations, crests and clubs — with mounting hardware included.
🏳️ Flags & Flagbars
Nylon flags with poles, all-weather flagbars and gold-fringed mini banners, most made in USA.
📌 Lapel Pins
Cloisonné-enamel pins of flags, harps, eagles, states and friendship designs.
🧵 Patches & Caps
Color-fast iron-on embroidery, plus caps ready-made with your patch of choice.
⚙️ Belt Buckles
Solid cast-metal buckles — eagles, harps, saltires and state designs.
🚙 Decals & Stickers
Vinyl ovals, mylar foil and prismatic decals in every size from 3" to 5"×7".
Our promise
Why customers keep coming back
Hard-to-find stock
If your nation, crest or club isn't on the site, we probably still have it — just ask.
Personal service
Every email is answered by the owner — no ticket queues, no bots.
Careful packing
Chrome badges, flags and pins packed to survive the trip anywhere in the world.
Honest quotes
You approve the full total — items plus shipping — before you pay a cent.
Beyond the shop
The owner's desk
The store is the hobby and the hobby is the store. The short list of sites we recommend lives on the recommended resources page — here's the one customers ask about most.
The same small, email-first model runs the replica watch boutique we send customers to — the Patek Philippe one. I usually point people at their contacts page first so a real person can confirm stock and shipping before you commit, exactly the way we work here.
Ready to show your pride?
Browse the collection — or ask us for the country you don't see listed.